Wednesday 5 March 2014

Avon Mega Effects Mascara in Blackest Black Review

Today I am reviewing probably the most curious looking mascara I have ever seen. Introducing Avon Mega Effects Mascara.  Small, compact, travel friendly packaging that is quite different from the usual barrel wand. The wand is also different as it resembles a paint brush and has a flexible handle

Take a look 

Brush close up 

Avon say

The Wonderbrush that's going to change mascara history

Provides panoramic volume and corner to corner coverage for dramatic definition. Flake-proof and sweat-proof.


How To Use 

Step 1 - Grip it

Grip at the sides and remove cap.

Step 2 - Rock it

Rock brush from side to side to pull out and bend to desired angle.

Step 3 - Brush it

Comb through from root to tip.

Step 4 - Lock it

Insert applicator until it locks in place.

My thoughts 

I like the packaging and the design, it is, bright, innovative and a major shake up of something a bit more traditional. However, I used the mascara 3 or 4 times and I just couldn't get to grips with the best way to use it. I followed the instructions but I wasn't wowed with the end result. 

It may be that my eye area is too small for the wand and it was all a bit too straight for me, even though I did try to use the flexible wand to change angles to see how best to get coverage on every lash. I found that it was really hard to capture the smaller inner lashes. I also found that one coat was all I could do without it getting too clumpy and it was really messy to apply in the first instance as I applied. 

The plus points - a decent rich black colour and it does stay in place all day without smudging.

Overall, this mascara wasn't for me.

Before and After Shots



If you are looking at the screen, on your left the lashes have two coats and on the right my lashes are the result of just one coat.

I think that this really is a one coat mascara but for me although it lengthened nicely, there wasn't quite enough impact. Ps I did try and clean up all the mascara mess before taking the photo!

Avon Mega Effects Mascara in Blackest Black costs £10 

*PR Sample


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