Monday 26 March 2012

Foundation Rave - Shu Uemura Face Architect Smooth Fit Fluid Foundation

Whilst in Brighton last week I was taking a walk through the lanes and came across a Shu Uemura shop. In the window was a sign that said 'come in for your sample of Smooth Fit'. OK it may not have been in exactly those words but I think you get the idea. I have never tried anything from the Shu Uemura brand so I found the invitation too good to resist.

Shu Uemura Face Architect Smooth Fit Fluid Foundation 

Shu Uemura say - 

Smooth Fit Fluid Foundation glides on instantly camouflaging imperfections, blending onto skin for a flawless canvas finish, allowing you to effortlessly achieve make up artist quality beauty at home. The new precise fit formula envelops skin for a translucent complexion and satin finish. This spectacular moisture rich foundation also veils skin to lock in moisture to maintain healthy looking skin. Achieve an effortless pro finish, comfortable fit and flawless complexion.

My thoughts - 

Reading the above it seems to be promising a lot doesn't it?

The assistant matched me up to a shade in store - the shade I was given was 774 light beige which is a yellow based tone. Smooth fit does come in pink based shades too. I was given a generous sample pot of foundation to take away with me and I have been using it almost daily ever since.

As the title of this post says, this is a foundation rave. I absolutely love it. There is nothing at all I dislike about it. It does EXACTLY what it claims.

It makes my skin look and feel so incredibliy soft, flawless and beautiful.

Texture wise, it is a nice fluid, runny foundation. Easy to blend and it covers pretty much everything. The only thing I would say is that if your skin is particularly problematic you would need to use a separate concealer, but coverage wise it is adjustable.

Shu Uemura Smooth Fit Fluid Foundation shade 774 light beige

It is not at all heavy, it does not look caked, in fact it is really light. I found it so comfortable to wear on my skin, not drying or tight. My skin felt lovely and looked wonderfully smooth and satin like. It is a matte foundation so skin does not look dewy but it does look lovely and bright. The plus side of this is that I didn't develop any shine at all.

On Friday I wore it for 5 hours, then applied my evening makeup over this foundation base (more blusher, highlighter and heavier eye makeup) wore it for another 4 hours and it still looked perfect and fresh. I would say it stayed in place for a good 9/10 hours, I don't wear powder on top.

This was how it looked a couple of hours after application

I adore Smooth Fit, this is one foundation definitely worth trying if you haven't already and certainly worth the price tag.

Shu Uemura Face Architect Smooth Fit Fluid Foundation is available in 14 shades and costs £34 for 30ml.


  1. Ooh this looks exciting. I think we have really similar taste in foundations as I adore double Wear too so I defo want to try this. I haven't used much from Shu Uemura but their eyelash curlers are amazing and I love their cleansing oils too.
    Great post x

    1. If you love Doublewear, I think you will like this :-)

  2. I love Shu Uemura, their products are so well made, I must try this the next time I'm passing their counter!

  3. Ooo that looks amazing :-). Another item on my wishlist!!xx

  4. It looks beautiful! I love foundations a little too much sometimes I think! I love your lipstick here too.. such a pretty shade! x

    1. Nikki, I love foundations too and this is just fab. The lipstick is Max factor


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