I have spoken before about Max Factor being one of the first brands I tried when I bought foundation.Ever since then I have always held a soft spot for the brand.
I was sent the latest Foundation Ageless Elixir 2in1 Foundation + Serum to review in shade 50 Natural. The latest offering from Max Factor is described as a full coverage foundation - covers appearance of fine lines and wrinkles. It contains serum and has an SPF of 15 which helps to protect against the signs of ageing (discolouration and age spots), with daily use.
I have to say I absolutely love this foundation. This is currently my favourite day to day foundation. I cannot fault it at all, I loved Xperience foundation but I would now repurchase this in its place. In my opinion this foundation has it all.
It comes in a handy pump action bottle. One pump is all I need.
The shade Natural 50 is the correct one for my skin tone. I love the gel like texture (which I am assuming is thanks to the inclusion of the serum) of the foundation, it quite literally glides across the skin. It is not runny at all and is effortless to blend, I find it incredibly light for the coverage that it provides. It has a pleasant fresh, fruity scent, not dissimilar to Olay Total Effects Wake Up Wonder Moisturiser
I have blended Ageless Elixir foundation into my skin in the above swatches. It is barely detectable but gives a beautifully smooth finish.
The same effect is achieved on my face, my skin is covered well, flawless and radiant in just seconds. It leaves it looking so lovely and smooth. The foundation is not matt or dewy but sits somewhere nicely in-between. This is a perfect base for my makeup. It lasts well and keeps shine at bay, perhaps occasionally appearing after many hours of wear but impressive for the price tag.
Max Factor have really come up trumps with Ageless Elixir, I cannot fault it at all. My only criticism (if I had to have one) is the lack of choice of shades. It is available in just 6 shades.
Max Factor Ageless Elixir 2-in-1 Foundation + Serum costs £12.99 for 30ml and is available to purchase now