Friday, 12 July 2013

Arm & Hammer Advance White Intense Fresh Toothpaste - Review

Arm & Hammer say

New Arm & Hammer Advance White Intense Fresh toothpaste offers both brilliant whitening and an intense, powerful boost of cool breath freshness for longer lasting freshness than regular toothpaste.

The secret to this superior freshening is the unique not so secret ingredient Baking Soda which breaks down into tiny particles that gently penetrate further and work harder, breaking bonds between plaque and enamel, and neutralising bad odour. Arm & Hammer Advance White Intense Fresh toothpaste contains 20% of Baking Soda giving you a blast of this proven natural cleaner for a deeper clean and to maintain a good pH balance inside the mouth, neutralising acids and leaving you feeling fresher for longer.

  • Baking Soda gently deep cleans away both surface and deep stains.
  • Baking Soda neutralises odour-causing compounds to freshen breath for longer.
  • Intense powerful boost of cool mint for an exhilarating fresh sensation that lasts.
  • With micro-polishers clinically proven to white teeth
My thoughts

I have used Arm & Hammer toothpastes before and I must admit the salty taste of the Baking Soda took a little while to get used to, however I did end up liking it.

I have been using Advance White Intense Fresh for over a week now and I am pleasantly surprised by the results. The gel toothpaste has a very intense and refreshing minty flavour which cools the mouth down instantly. I love it. The actual gel paste has a slight gritty texture to it which again I like as I feel like it is doing something :-)

I do have some stains on my teeth that I was planning on going to the dentist to remove with a clean and polish but in a week I have seen some disappear and others lessen which is fantastic and my teeth are looking really rather nicer than pre Arm & Hammer toothpaste. I haven't noticed much of a difference to their whiteness as yet but I love the fact that this toothpaste is really gentle and that it leaves the surface of my teeth really nice and smooth and clean feeling.

ETA - 2 weeks of use and my teeth are looking even better, stains have pretty much disappeared!

Arm & Hammer Advance White Intense Fresh Toothpaste is available from Sainsbury's, Tesco and Asda RRP £2.99 for 75ml

*PR Sample


  1. Sounds great ! I need some of this ...

  2. I hate some of the whitening products taste awful


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