Imagine a shop where social media not money is 'currency' ... well now you don't have to as it has arrived! Marc Jacobs have created a pop up Tweet Shop in London's Covent Garden and last night I got a chance to preview how it works.
Open from the 15-17th August, Marc Jacobs Tweet Shop tells you to leave your money at home and make sure you bring your phone instead. In this store tweets using the hashtag #MJDAISYCHAIN will get you the chance of gifts of deluxe perfume samples, cute key rings and Marc Jacobs manicures. In a beautiful Daisy designed store you can enjoy drinks, sit on a swing, enjoy music and more. However, that is not all, the most creative tweets will win Marc Jacobs merchandise.
For someone who is a bit of a twitter addict this is just up my street, what a treat. Here is a little teaser video for you to watch
A shop with a social twist, I hope other brands jump on board!
The Marc Jacobs Pop Up Tweet Shop is open from 15-17th August at 4 East Piazza, Covent Garden