Friday 15 August 2014

Daisy Marc Jacobs Pop Up Tweet Shop London

Imagine a shop where social media not money is 'currency' ... well now you don't have to as it has arrived! Marc Jacobs have created a pop up Tweet Shop in London's Covent Garden and last night I got a chance to preview how it works.

Open from the 15-17th August, Marc Jacobs Tweet Shop tells you to leave your money at home and make sure you bring your phone instead. In this store tweets using the hashtag #MJDAISYCHAIN will get you the chance of gifts of deluxe perfume samples, cute key rings and Marc Jacobs manicures. In a beautiful Daisy designed store you can enjoy drinks, sit on a swing, enjoy music and more. However, that is not all, the most creative tweets will win Marc Jacobs merchandise.

For someone who is a bit of a twitter addict this is just up my street, what a treat. Here is a little teaser video for you to watch

A shop with a social twist, I hope other brands jump on board!

The Marc Jacobs Pop Up Tweet Shop is open from 15-17th August at 4 East Piazza, Covent Garden


  1. This looks like a lot of fun! Love that little MJ Flower Cart. I would have been tempted to push that home

  2. I tripped over this Saturday when I was in London and then tweeted without realising the thinking behind it! Brilliant PR idea and the staff were friendly and behind the idea. The deluxe sample and keyring I got were really generous :-)


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